WildTop
DUO + WildTop go together like beer and pretzels. A perfect combo? O'YEAH!
THE CHALLENGE
After 30 years of success in Australia with innovative truck accessories, WildTop set their sights on the American market, but quickly hit a wall. Despite having a strong patented product unique within the US market, their messaging, visuals, and strategies weren’t resonating with U.S. buyers. After a year of effort on their own, they realized they needed more than just a translation.
They needed a transformation.
BRANDING
+
STRATEGY
+
CREATIVE
+
ADVERTISING
+
WEB DESIGN/SEO
+
PAID SOCIAL
+
CONTENT/EMAIL
OUR APPROACH
We started by getting to the root of the disconnect. WildTop had a proven product with real advantages, but the way it was being presented didn’t resonate with American buyers. The messaging felt off, the visuals didn’t reflect the price point, and the overall brand experience lacked cohesion.
We worked closely with the founders to rebuild the brand from the ground up. That meant creating a complete visual identity system, including a bold new logo, color palette, type system, and tone of voice that matched the rugged, premium nature of the product. From there, we overhauled the website with a clean, intuitive structure, focused messaging, and elevated creative direction that aligned with how American buyers shop and evaluate value.
This wasn’t a surface-level facelift. It was a strategic repositioning, tailored to a new market. Every piece of the puzzle was designed to speak directly to the customer WildTop should have been winning from day one.
THE OUTCOME
The first full year after DUO, the Year Over Year revenue growth was 407%, with dramatic growth in social engagement and brand visibility alike. WildTop didn't just look better. They finally connected. Proving that knowing your audience and speaking their language, while providing a premium, yet rugged experience allows you to demand premium prices.
Increase in Annual Revenue
Increase in Social Followers
32%
Rise in Average Order Value
Increase in Paid Social Revenue